Focus

My main focus was on the user flows of selecting and applying colours and the ordering and sharing of the final mood boards in a way that fully leveraged the advantages of the custom-built technology.

When it came to displaying the colour schemes, depending on the chosen Core colour, keeping the main functional elements within the viewport was critical and proved challenging to overcome without overwhelming the user with too many options. 

After exploring several design options and user feedback, we decided to best house the available colour schemes in a horizontal scroll at the bottom of the viewport, where the user can see them but they don’t interfere with the preview flow.

Across device

Prototyping on mobile was crucial on this project.

Shown here are workings through several design iterations on how we best show the ‘active’ colour scheme, over the preview on mobile devices.

Pushing the brand

Working closely with the Product Director, development team and the client, I had to visualize ideas within a fast-paced iterative sprint environment. Applying the Dulux brand across all product UI, creating a familiar and globally trusted Dulux experience.

Designing Solutions

During the design phase, I discovered a few design challenges. Through rapid prototyping I was able to effectively communicate the proposed design solutions to the client and wider team.

This example is showing design options on the first steps of the ‘Core colour’ flow.

Assets

For the design phase I develop a pattern library and build an experience that was fully brand tested.

Additionally, I had to produce and design all assets associated with the product; from mood board layouts, sector images for chosen colour schemes applications and several supporting email templates.